52 Pa. Code § 58.9
(a) A public utility shall, at least annually, review its customer records to identify customers who appear to be eligible for LIURP and provide a targeted communication with a description of program services and eligibility rules to each customer identified through this procedure so as to solicit applications for consideration of program services. A copy of this notice shall also be provided to its USAC. A public utility shall additionally make this notice available in a language other than English when census data indicates that 5% or more of the residents in the public utility’s service territory are using the other language. A public utility shall consult with its USAC at least annually to identify other language needs and consider providing public service announcements regarding its LIURP in media outlet sources, such as print, broadcast and social media platforms.