1. (1) All advertisement of ophthalmic goods or services must comply with the Oregon Unlawful Trade Practices Act, ORS 646.605 et seq., and 676.110 — Use of Titles Importing Health Care Profession.
2. (2) The licensee whose practice is being advertised is responsible for the contents of each advertisement. If the licensee is an employee of another Oregon-licensed optometric physician or allowed professional corporation, the employer also may be held responsible.

3. (3) In any advertised price a licensee must include:

   1. (a) The type of lenses being offered, whether single vision, multifocal, or other;
   2. (b) Whether the price includes frames and lenses;
   3. (c) Whether the price includes an eye examination; and
   4. (d) Whether the price includes all dispensing fees.
4. (4) In the case of contact lenses, any statement of price must specify the type of lenses, limits of care, and any additional materials provided.

Statutory/Other Authority

ORS 683

Statutes/Other Implemented

ORS 646.605, 683.140 & 683.270

History

OPT 1-2013, f. & cert. ef. 1-3-13
OP 1-1987, f. & ef. 4-30-87
OE 2-1984, f. & ef. 7-14-84
OE 1-1983, f. & ef. 1-27-83
OE 21, f. 7-24-74, ef. 8-25-74
OE 19, f. 3-14-74, ef. 4-11-74
OE 17(Temp), f. & ef. 1-21-74
OE 11, f. 5-19-72, ef. 6-1-72
OE 8, f. 4-23-71, ef. 5-25-71
OE 2, f. 12-5-57