N.Y. Comp. Codes R. & Regs. tit. 9, § 6654.3 – Concentration of services on target population.

(a) Area agencies shall engage in system, program and client-level targeting to concentrate services and assistance on the target groups of minority, low-income frail and vulnerable elderly. Area agency targeting efforts shall include:
1. (1) developing linkages to programs and services operated by other agencies;
2. (2) planning with appropriate individuals or groups;
3. (3) assessing the need for services;
4. (4) informing or educating relevant public or service needs;
5. (5) advocating with relevant public decisionmakers;
6. (6) facilitating or brokering the establishment of needed services;
7. (7) coordinating the development of needed services;
8. (8) leveraging other services;
9. (9) securing additional resources for service development;
10. (10) providing services through subcontract or directly where approved;
11. (11) evaluating services provided;
12. (12) recognizing and making public their mandated responsibilities on targeting;
13. (13) conducting a variety of activities at county and community levels to enhance participating of target populations in service programs sponsored by the area agency and by other service systems;
14. (14) identifying specific unmet needs of the target populations;
15. (15) stimulating the development of resources and services to meet the identified needs of target populations;
16. (16) reexamining the allocation of aging network funds and develop strategies to make resources available to the target population;
17. (17) ensuring target population representation on area agency and service provider advisory committees and boards of directors and ensuring their participation in the development of targeting strategies;
18. (18) ensuring through monitoring (reporting), evaluating, technical assistance, assessment and training, that subcontractors identify and serve the target population;
19. (19) ensuring that any directly provided services by the area agency are targeted appropriately;
20. (20) providing for and encouraging the participating of target group members in the identification of needs and the planning, implementation and evaluation of programs;
21. (21) ensuring appropriate target group representation on agency staff and among volunteers; and
22. (22) planning and conducting a variety of activities to ensure target group representation among consumers of service at a level that exceeds their percentage representation in the aging population within the service area, utilizing such means as innovative outreach, location and services, use of appropriate community-based organizations and groups as well as informal networks to assist in needs identification, and information and referral.
(b) Area agencies on aging shall consider the proportion of target elderly in the population of the service area when asking allocation or reallocation decisions for resources. Special targeting efforts should be undertaken with any allowable sources or new or one-time funds. OAA carryover, especially that in excess of 10 percent, should be viewed as a potential resource for such targeting efforts. In granting office approval for retention of carryover, the proposed use of such funds for targeting activities will be a major factor considered.
(c) Service providers must follow methods established by the area agency for giving preference:
1. (1) for OAA services, to elderly with greatest economic or social need, with particular attention to low-income minority individuals;
2. (2) for CSE services, to elderly people most at risk of institutionalization, particularly those who are frail, disabled, of low income, members of minority groups, or isolated from their families and the community; and
3. (3) for EISEP services, to functionally impaired elderly with unmet needs who require assistance to remain in their homes.
(d) Service providers must follow methods established by the area agency for maximizing services funded from other sources, and must assure that no OAA, CSE, or EISEP funds are used to provide services to elderly people eligible to receive the same or substantially similar services available to them under title XVIII, XIX or XX of the Federal Social Security Act or any other governmental program, or to residents of adult residential care facilities who previously received or are entitled by law to receive the same or substantially similar services from such facilities.