(b) Advertisements shall contain a problem gambling assistance message comparable to one of the following:

1. (1) if you or someone you know has a gambling problem, help is available. Call (877-8-HOPENY) or text HOPENY (467369);
2. (2) gambling problem? Call (877-8-HOPENY) or text HOPENY (467369); or
3. (3) any other message approved in writing by the commission.

(c) Unless otherwise approved in writing by the commission, the problem gambling assistance message shall meet the following requirements:

1. (1) for signs, direct mail marketing materials, posters and other print advertisements, the height of the font used for the problem gambling assistance message must be the greater of:

   1. (i) the same size as the majority of the text used in the sign, direct mail marketing material, poster or other print advertisement; and
   2. (ii) two percent of the height or width, whichever is greater, of the sign, direct mail marketing material, poster or other print advertisement;
2. (2) for billboards, the height of the font used for the problem gambling assistance message must be at least five percent of the height or width, whichever is greater, of the face of the billboard;

3. (3) for video and television, the problem gambling assistance message must be visible for either:

   1. (i) the entire time the video or television advertisement is displayed, in which case the height of the font used for the problem gambling assistance message must be at least two percent of the height or width, whichever is greater, of the image that will be displayed; or

   2. (ii) from the first time a table game, table game device, slot machine, associated equipment or gaming facility name is displayed or orally referenced, and on a dedicated screenshot visible for at least the last three seconds of the video or television advertisement. If the gaming facility licensee elects to use this option, the height of the font used for the problem gambling assistance message displayed:

      1. (a) during the advertisement must be at least two percent of the height or width, whichever is greater, of the image that will be displayed; and
      2. (b) on the dedicated screen shot must be at least eight percent of the height or width, whichever is greater, of the image that will be displayed;

4. (4) for websites, including social media sites and mobile phone applications:

   1. (i) the problem gambling assistance message must be posted on each webpage or profile page and on any gaming-related advertisement posted on the webpage or profile page;
   2. (ii) the height of the font used for the problem gambling assistance message must be at least the same size as the majority of the text used in the webpage or profile page; and
   3. (iii) for advertisements posted on the webpage or profile page, the height of the font used for the problem gambling assistance message must comply with subparagraph (ii) of this paragraph.