(b) Any player rewards club system established pursuant to a marketing plan shall be open to any member of the public who is playing the authorized video lottery game at which the complimentary service is being offered. In addition, any system shall require the video lottery gaming agent to establish and maintain a system of detailed internal control procedures controlling the player rewards club program, prior to the implementation of such program, which procedures shall be maintained by a designated department approved by the commission; provided, however, that if complimentary goods or services will be issued based upon the occurrence of an event that may occur in the normal conduct of a video lottery game, the video lottery gaming agent shall submit for commission approval, in writing, a description of the internal control procedure governing the issuance of a complimentary, at least 10 days prior to the commencement of the program. Such approval shall be deemed to have been granted if it is not denied, in writing, within the 10-day period, and, provided, that such internal control procedures shall address, at a minimum:

1. (1) the period of time that the program will be offered. However, nothing herein shall prohibit the video lottery gaming agent from offering a program for an indefinite period of time, subject to termination upon 24 hours’ notice, in writing, to the commission;
2. (2) the video lottery game at which the complimentary good(s) or service(s) will be issued;
3. (3) the internal control procedures for determining how the winners of the complimentary good(s) or service(s) shall be determined;
4. (4) a description of the type and value of complimentary good(s) or service(s) that will be issued; and
5. (5) the procedures by which the video lottery gaming agent will pay cash or complimentary good(s) or service(s) or deliver non-cash item(s).