N.Y. Comp. Codes R. & Regs. tit. 9, § 5014.17
(a) Promotions in general.
A network shall offer any promotion, discount or other marketing feature authorized by the commission and offered by lottery sales agents licensed in accordance with Part 5001 of this Title. In addition, a courier service may offer to courier customers, at such licensee’s own expense, any promotion, discount or other marketing feature not inconsistent with this Title. The commission may order a licensee to cease any promotion that the commission deems to be not in the best interests of the lottery program, in the discretion of the commission. Each licensee shall provide to each courier customer each promotional benefit to which such courier customer is entitled and shall in no case retain for such licensee’s benefit any promotional benefit intended for a lottery player.
(b) Promotions at lottery sales agents.
A network shall be capable of promoting lottery games that may be available only at lottery sales agent locations, including advertising new instant games, as the commission may direct.
(c) Commission website.
A network shall provide links to lottery web pages as the commission may direct from time to time.
(d) Approval of announcements.
No courier service may make any announcement of a prizewinner, whether live or through any media, without the prior written approval of the commission.