N.Y. Comp. Codes R. & Regs. tit. 9, § 5001.7
Every lottery sales agent shall prominently display such lottery sales agent’s license in an area visible to the general public in each place of business where lottery tickets are sold. In addition, the lottery sales agent shall display an authorized lottery agent decal on a prominent front window or door of the lottery sales agent's premises so as to be readily visible to the public. A lottery sales agent shall maintain and display all informational and promotional material in connection with ticket sales of each lottery game in accordance with instructions issued by the commission.