N.Y. Comp. Codes R. & Regs. tit. 9, § 99.5 – Quality and identity of product. | Midpage
§ 99.5
N.Y. Comp. Codes R. & Regs. tit. 9, § 99.5
Quality and identity of product.
Executive Department
(a) No package store licensee shall advertise any product unless such advertisement affords the consumer adequate information as to the quality and identity of such product.
(b) An advertisement for distilled spirits shall be deemed to afford the consumer adequate information as to the quality and identity of such product if it sets forth the brand name and fluid content thereof. In the event the brand label thereof is privately owned by such licensee, such advertisement may contain, in lieu of the brand name, a statement to the effect that such product is a private label or sold exclusively by such licensee.
(c) An advertisement for wine shall be deemed to afford the consumer adequate information as to the quality and identity of the product if it sets forth the brand name, type and fluid content of such wine, and, if such wine is imported, the country of origin. In the event the brand label thereof is privately owned by such licensee, such advertisement may contain, in lieu of the brand name, a statement to the effect that such product is a private label or sold exclusively by such licensee.