N.Y. Comp. Codes R. & Regs. tit. 9, § 94.6
(b) The maximum aggregate dollar value of all prizes, bonuses, premiums, awards and other things of value which may be offered or given in all sales incentive programs relating to any single brand of beer shall not exceed the greater of
Notwithstanding anything to the contrary contained in this Part, during the period from the date hereof to December 31, 1974: