1. (a) Effectiveness in performance—as demonstrated, for example, by success in carrying out assigned duties and responsibilities, efficiency, productivity, and relationship with colleagues.
2. (b) Mastery of specialization—as demonstrated, for example, by degrees, licenses, honors, awards and reputation in professional field.
3. (c) Professional ability—as demonstrated, for example, by invention or innovation in professional, scientific, administrative or technical areas; i.e., development or refinement of programs, methods, procedures or apparatus.
4. (d) Effectiveness in university service—as demonstrated, for example, by such things as college and university public service, committee work, and involvement in college-or university-related student or community activities.
5. (e) Continuing growth—as demonstrated, for example, by continuing education, participation in professional organizations, enrollment in training programs, research, improved job performance and increased duties and responsibilities.

As they relate to the duties, responsibilities and objectives of the position in which a professional employee is being evaluated or for which such employee is being considered for promotion, the following criteria may include but not be limited to: