No person may sell, promote, market, advertise, or offer for sale a product in New York State labeled with the terms recycled or recyclable or reusable, whether used in conjunction with the term New York State or used independently, unless the term is used in conformance with the applicable standard in subdivisions (a) through (c) of this section.

(a) Recyclable.

A person may only use the term recyclable on a product or package that is in conformance with section 260.12 of the Federal Trade Commission's “Guides for the Use of Environmental Marketing Claims” published in 16 CFR Part 260, as incorporated by reference in section 368-1.4 of this Subpart.

(b) Recycled.

A person may only use the term recycled on a product or package that is in conformance with section 260.13 of the Federal Trade Commission's “Guides for the Use of Environmental Marketing Claims” published in 16 CFR Part 260, as incorporated by reference in section 368-1.4 of this Subpart.

(c) Reusable.

A person may only use the term reusable on a product or package that is in conformance with section 260.14 of the Federal Trade Commission's “Guides for the Use of Environmental Marketing Claims” published in 16 CFR Part 260, as incorporated by reference in section 368-1.4 of this Subpart.