N.Y. Comp. Codes R. & Regs. tit. 6, § 195.4 – Materials, design, color combinations and text for authorized signs.

(1) yellow lettering on brown background;
(2) black lettering on white background; or
(3) white lettering on green background.
(d) Text on authorized signs.
The text on such sign must be approved by the department and shall be limited to:
(1) name or assumed business name of permittee;
(2) kind of business;
(3) directional arrow;
(4) distance from sign to place of business; and
(5) name and address of owner if different from permittee.

(a) Construction material.

Such sign shall be constructed of wood, metal or other durable material approved by the department.

(b) Design.

Such sign shall be of a rustic or other design which will be attractive and suitable for its proposed location.

Such sign shall be painted or stained in one of the following color combinations: