N.Y. Comp. Codes R. & Regs. tit. 5, § 220.8
(a) In order to become a sponsor, an eligible private university or college campus must submit a plan for approval to the commissioner containing, among other things:
(1) specification or identification of the space or land proposed for designation as a tax-free NY area identifying the following:
(5) description of how participation by those types of businesses in the program would generate positive community and economic benefits, including but not limited to: