N.Y. Comp. Codes R. & Regs. tit. 20, § 82.5
(a) Notwithstanding any other provision of law, it shall be unlawful and a violation of article 20-A of the Tax Law for any CMSA retail dealer:
(3) with the intent to injure competitors or to destroy or substantially lessen competition, or with the intent to avoid the collection or paying over of any taxes as may be required by law, to advertise, offer to sell or sell cigarettes in New York State at less than the cost of the CMSA retail dealer (see Part 83 of this Title relating to prima facie evidence of such intentions).
(b)
(1) Cost of the CMSA retail dealer. The cost of the CMSA retail dealer means the basic cost of cigarettes (as defined in section 80.2 of this Title) plus the cost of doing business by the agent with respect to sales of cigarettes to CMSA retail dealers plus the cost of doing business by the CMSA retail dealer. Where cigarettes are purchased from other than an agent, the sum of the cost of doing business by the agent with respect to sales to CMSA wholesale dealers plus the cost of doing business by the CMSA wholesale dealer with respect to sales to CMSA retail dealers may be substituted for the cost of doing business by the agent in the aforementioned equation.
(2)
(4) In accord with section 80.2(a)(3) of this Title, the Department of Taxation and Finance will periodically publish a cost of the CMSA retail dealer for sales of cigarettes based on the presumed cost of doing business by the CMSA retail dealer. Such cost will be for standard brands and may be used to comply with this section with respect to standard brands. Such cost, however, will not reflect any sales tax. See section 526.5(b)(2) of this Title for sales tax computations with respect to cigarettes.
(c)
(d) A CMSA retail dealer may not advertise, offer to sell or sell cigarettes in this State to any person at a price which is less than the cost of the CMSA retail dealer. A licensed cigarette agent, a licensed CMSA wholesale dealer, a registered chain store and any other person are considered to be CMSA retail dealers with respect to their sales of cigarettes to consumers.
(3) Sales by CMSA retail dealers (illustrated). In the absence of substantiating a lesser actual cost of doing business, a CMSA retail dealer, including an agent, a CMSA wholesale dealer, a chain store or any other person with respect to their sales of cigarettes to consumers, may not sell cigarettes in New York State at a price which is less than the basic cost of cigarettes plus the cost of doing business by the agent with respect to sales to CMSA retail dealers plus seven percent of the sum of the basic cost plus the cost of doing business by the agent (the presumed cost of doing business by the CMSA retail dealer) or, using the cited examples in sections 82.2 and 82.3 of this Part, $95.80 per carton. Such amount is computed as follows:
| Basic cost of cigarettes | $86.00 |
| Agent's presumed cost of doing business | |
| Percentage mark-up (3.875% of $86.00) | +3.3325 |
| 2 cents/package of 20 cigarettes multiplied by | |
| 10 packages/carton | + .20 |
| Retailer's presumed cost of doing business | |
| 7% of: ($86.00 + [3.875% of $86.00] +.20) | + 6.2673 |
| Cost of the CMSA retail dealer (rounded to next higher cent) | $95.80 |
(e) Illustration.
Tax Law, §§ 483, 484(a)