(a) In any proceeding, parties may present their own case either personally or through a representative, or through a representative who is an attorney duly licensed to practice in the State of New York. For the purpose of this section, an officer of a corporation or member of a limited liability company that is a party to a proceeding may represent that entity.
(b) All representatives must file a written notice of appearance.
(c) All representatives will be held to the same standard of conduct as are attorneys licensed by the State of New York. Failure to comply with such standards may result in the barring of a representative from further participation in the proceeding. Any non-attorney representative who, in the sole discretion of the presiding officer, is deemed to be engaged in the unlicensed practice of law in New York State, shall be barred from participation in any administrative proceedings, and such non-attorney representative’s unlicensed practice of law may be referred to the appropriate authorities for potential enforcement action.