N.Y. Comp. Codes R. & Regs. tit. 11, § 226.4
(2) Where an insurer issues a policy or provides for an account based on information received directly from an insured’s employer, the insurer may obtain the beneficiary information described in paragraph (1) of this subdivision by communicating with the insured after the insurer’s receipt of the information from the insured’s employer.
(b)
(2) The cross-checks shall be performed using:
(e) Every insurer shall implement reasonable procedures to account for common variations in data that would otherwise preclude an exact match with a death index, including:
(h) This section shall not apply to any policy or any account:
(a)