N.Y. Comp. Codes R. & Regs. tit. 11, § 50.3
(a) Every separate account established pursuant to section 4240 of the Insurance Law, as amended, shall be subject to the following provisions of this section:
(3) No sale, exchange or other transfer of assets may be made by a company between any of its separate accounts or between any other investment account and one or more of its separate accounts unless, in case of a transfer into a separate account, such transfer is made solely to establish the account or to support the operation of the contracts with respect to the separate account to which the transfer is made, and unless such transfer, whether into or from a separate account, is made: The superintendent may authorize other transfers among such accounts if, in his opinion, such transfers would not be inequitable.
(4) Notwithstanding the restrictions and limitations on investments imposed by section 4240(a)(2) of the Insurance Law or any other provision of law, the assets allocated to any separate account may be invested in the securities of an investment company subject to or registered pursuant to the Federal Investment Company Act of 1940, as amended, provided that:
(7) A separate account annuity contract may provide, as an incidental benefit, for the payment of a death benefit in the event of death prior to the annuity commencement date. The amount of such death benefit shall not exceed the greater of: A reserve liability for any such incidental benefit in excess of the accumulated value of the contract shall be accumulated and maintained in the general account of the company and must be in compliance with Part 99 of this Title. Any such death benefit provision which complies with the requirements of this paragraph shall not be subject to the provisions of the Insurance Law applicable to life insurance contracts. However, any other death benefit provision during the deferred period shall be subject to such Insurance Law provisions.