N.Y. Comp. Codes R. & Regs. tit. 10, § 77.7
(a) A funeral director, undertaker or embalmer shall not permit any unlicensed person to engage in or take charge of the activities for which a license to engage in the business or practice of funeral directing, undertaking or embalming is required by the provisions of the Public Health Law.
(5) No person other than a duly licensed and registered funeral director or undertaker shall make or be permitted to make arrangements on behalf of any funeral director, undertaker or funeral firm with a customer or customer's designee: The taking of preliminary information over the telephone by an unlicensed person shall not be construed as the making of funeral arrangements under this section.
(iii) for the purchase, sale or rental of funeral merchandise, services or paraphernalia.
(b)