It is hereby declared to be a deceptive trade practice and unlawful for an automobile broker business to misrepresent directly or indirectly in its advertising, promotional materials, sales presentation, or in any manner:

1. 1. The nature of the services to be performed;
2. 2. The time within which the services will be performed;
3. 3. The cost of the services to be performed; and
4. 4. The ability of the automobile broker business to perform the services.