N.Y. General Business Law § 390-B
2. For purposes of this section, the following terms shall have the following meanings:
4.
(a) The attorney general, or any person who either is engaged in the business of providing internet access service to the public or owns a web page or trademark and who is adversely affected by reason of a violation of the provisions of subdivision three of this section, may bring an action against a person who violates the provisions of subdivision three of this section:
(2) to recover the greater of:
(b) In an action under paragraph (a) of this subdivision, a court may: