1. 1. The Department, through the Division, shall conduct a program to:

   1. (a) Develop and carry out a public awareness campaign to provide information to the public about the importance of planning for long-term care that provides information relevant to the changing demographics of this State. A public awareness campaign carried out pursuant to this paragraph must engage with various forms of media, including, without limitation, television and digital platforms, to ensure the campaign reaches a wide audience throughout this State.
   2. (b) Create and maintain on the Internet website of the Division comprehensive information on the resources and tools available to residents of this State to assist residents of this State with planning for long-term care.
   3. (c) Coordinate with financial planners, providers of health care, insurance companies and community organizations to provide throughout this State workshops, seminars and educational sessions that provide information on planning for long-term care.
   4. (d) Prepare planning guides, brochures and other printed material and make such material available to the public, community centers and other relevant organizations that may distribute such materials to residents of this State. The materials prepared and made available pursuant to this paragraph must incorporate a range of educational material, including electronic and physical materials, that offer detailed information about options for long-term care, tools for planning for long-term care and financial assistance with long-term care that is available to residents of this State.

2. 2. In carrying out the provisions of subsection 1, the Department, through the Division, shall:

   1. (a) Incorporate best practices from other states and engage a diverse range of stakeholders, including, without limitation, financial planners, providers of health care, insurance companies, senior advocacy groups, nonprofit and grassroots organizations, and local government agencies that work with the elderly population in this State, with an emphasis on engaging with organizations with significant connections to the elderly population in this State and have a thorough understanding of the unique needs and challenges experienced by different segments of the elderly population in this State.
   2. (b) Address specific demographic segments within the elderly population in this State, including, without limitation, persons who are not proficient in the English language, veterans and residents of rural communities, to ensure the inclusivity and accessibility of resources.
3. 3. The Department, through the Division, may implement the provisions of subsection 1 in phases, with initial priority given to areas of this State with a high concentration of elderly persons and persons with limited access to long-term planning resources. The Department may select counties in this State to host pilot programs to test and refine outreach and delivery strategies for implementation statewide.
4. 4. The Department, through the Division, shall develop a framework to monitor, evaluate and assess the effectiveness of the program set forth in subsection 1, and to adapt the program as necessary. In monitoring, evaluating, assessing and adapting the program, the Department, through the Division, shall gather input from participants and stakeholders, including, without limitation, nonprofit and grassroots organizations.

5. 5. On or before February 1 of each year, the Administrator shall submit a report to the Director of the Legislative Counsel Bureau for transmittal:

   1. (a) In even-numbered years, to the Legislative Commission and the Joint Interim Standing Committee on Health and Human Services; and
   2. (b) In odd-numbered years, to the next regular session of the Legislature.
6. 6. The Division may adopt regulations to carry out the provisions of this section.

(Added to NRS by 2025, 2033)