1. A. The "marketing excellence bureau" is created in the marketing division of the department.

2. B. The marketing excellence bureau shall:

   1. (1) serve as a centralized collection of marketing-focused expertise, knowledge and resources to support the program goals of executive branch agencies;
   2. (2) provide guidance, information, support and training related to marketing efforts;
   3. (3) support strategy alignment and develop efficiencies for marketing efforts for all executive branch agencies;
   4. (4) assist executive branch agencies in identifying and developing new market strategies and technology solutions to enhance the agencies' marketing efforts; and
   5. (5) lead the marketing strategy, asset creation and advertising placements for the economic development corporation and for all executive branch agencies and marketing and public education programs, as requested.

History: Laws 2023, ch. 18, § 1.

ANNOTATIONS

Effective dates. — Laws 2023, ch. 18, § 3 made Laws 2023, ch. 18, § 1 effective July 1, 2024.