N.M. Stat. Ann. § 57-3B-5
A. Subject to the limitations set forth in the Trademark Act, any person who uses a mark may file in the office of the secretary on a form prescribed by the secretary an application for registration of that mark setting forth, but not limited to, the following information:
History: Laws 1997, ch. 197, § 5.
Federal trademark holder's rights not always superior to state holder's. — While a generalization has sometimes been made that the holder of a federal trademark registration has rights superior to the holder of a state registered trademark and superior to one who uses a trademark without any registration, this generalization is much too inclusive and is incorrect with respect to certain fact situations. In the first place, if the state registrant or nonregistrant actually was the prior user in the United States, and the federal registrant was the second to use the mark, the superior right lies with the state registrant or nonregistrant. If the state registrant or nonregistrant was the second user in the United States, but was the first user in a certain geographical area with continuous use from at least July 5, 1947, the second user has the prior right in that area. Even if the federal registrant is the prior user of the mark, the state registrant or nonregistrant can continue to use the mark unless he is using it "in commerce within the control of congress." Finally, the second user, whether a state registrant or nonregistrant, is not infringing on the federal registrant's trademark unless there is such a confusing similarity between the marks that consumer confusion, consumer mistake or consumer deception occurs. Whether there is a likelihood of confusion is a question of fact. 1961 Op. Att'y Gen. No. 61-106.
Federal trademarks prevail in interstate commerce. — A trademark registered under the Federal Trademark Law in cases involving interstate commerce will generally prevail over the same trademark registered under the state law. 1957 Op. Att'y Gen. No. 57-45 (rendered under former law).
State trademarks not given exclusive right of use in state. — Trademarks registered under the state statute are not conferred any exclusive right to the use of a trademark in the state. 1957 Op. Att'y Gen. No. 57-45 (rendered under former law).
Am. Jur. 2d, A.L.R. and C.J.S. references. — 74 Am. Jur. 2d Trademarks and Tradenames §§ 1 to 8, 12 to 14, 72.
Time as an element in determining whether a descriptive term has acquired a secondary meaning entitling it to protection against unfair competition, 40 A.L.R. 433.
Modern status of pendent federal jurisdiction, under 28 U.S.C.S. § 1338(b), over state claim of unfair competition when joined with related claim under federal trademark laws, 62 A.L.R. Fed. 428.
What constitutes abandonment of trademark by conduct causing mark to lose significance as indication of origin, under § 45 of Lanham Act (15 USC § 1127(b)), 81 A.L.R. Fed. 677.
Design on recreational object as valid trademark, 82 A.L.R. Fed. 9
What constitutes abandonment of trademark by discontinuance of use with intent not to resume it, under § 45 of Lanham Act (15 USC § 1127), 83 A.L.R. Fed. 295.
87 C.J.S. Trademarks, Tradenames and Unfair Competition §§ 21 to 28, 126 to 137.