N.M. Code R. § 21.34.2.12 – Labeling

A. All retail containers of raw milk or raw milk products shall be conspicuously labeled or marked in accordance with the New Mexico Food Act and in addition shall contain:
(1) the name of the contents given in the definitions of these of Chapter 34, Part 2;
(2) the identity of the permit holder and distributor;
(3) the word "raw";
(4) the statement "raw milk is not pasteurized and may contain organizma that cause human disease";
(5) the labeling required by 21.34.2.12 NMAC shall be conspicuously displayed on the label and in letters of at least 1/8 inch size; the other labeling requirements of 21.34.2.12 NMAC shall be conspicuously displayed on the label and be of a letter size, kind and color acceptable to the department; and
(6) no marks or words which are misleading.
B. All vehicles transporting raw milk shall be legibly marked with the name and address of the distributor.
C. All retail outlets shall have a placard conspicuously displayed next to self service display cases for raw milk. The placard shall display the following statement: "raw milk is not pasteurized and may contain organisms that cause human disease." Labeling requirements shall be of a letter size at least 1/2 inch and be of a kind and color acceptable to the department.
D. Raw milk and raw milk products shall be displayed separately from and shall not be commingled with pasteurized dairy products. In retail situations, such as at driveup outlets at the dairy, where the consumer does not have direct access to self service display cases, the placard shall be prominently displayed next to the service window.
[7/1/97; 21.34.2.12 NMAC - Rn, 21 NMAC 34.2.12, 05/29/09]