N.M. Code R. § 19.5.5.9
The secretary shall consider at least the following in determining whether or not to grant a concession contract.
A. Concessions shall:
(1) provide a needed service or a service in which visitors have shown a substantial interest and the service is not adequately provided within the park or within the area;
(2) provide services to the general public rather than a particular individual or group;
(3) enhance, improve, protect and conserve park natural, historical and cultural resources;
(4) provide reasonable revenue to the state in exchange for the concession agreement;
(5) include facilities, if required, that are of sufficient size to support the proposed activity and that are harmonious in form, line, color and texture with the surrounding landscape; and
(6) be consistent with the park management and development plan in effect for the park in which the concession is to be located.
C. Concessionaires shall:
(1) provide evidence to the division that the concessionaire possesses a sufficient level of experience and adequate financial resources to operate the concession in an efficient and professional manner; and
(2) not have past concession performance problems, such as repeated noncompliance with previous or current concession contracts or concession permits or 19.5.5 NMAC.
[19.5.5.9 NMAC - Rp, 19.5.5.9 NMAC, 1/1/2008; A, 1/1/2013]