N.M. Code R. § 18.21.5.26
All signs must have affixed the sign owner's name on a separate name panel of durable material fastened to the sign. A commercial sign company shall limit the name plate to its trade name only, provided that the trade name is as indicated on all the company's outdoor advertising permit applications.
[18.21.5.26 NMAC - Rp, 18 NMAC 21.5.30, 02/14/14]