N.M. Code R. § 18.21.3.11 – Composition

A. Single-exit interchanges: For a single-exit interchange, the business signs shall be arranged on the panel, with a maximum of two horizontal rows. When the number of business signs is one-half or less of the maximum permitted, the arrangement shall be in one horizontal row. The maximum in one horizontal row shall be limited to one-half of the maximum permitted on the panel. The signs should be mounted on the panel in the order of the travel distance measured from the point of the intersection of the main traveled way and the exit traveled way, the closest at the top left, the next closest at the bottom left, and continuing to the end.
B. Double-exit interchanges: In the case of a double exit interchange, the specific information panels shall consist of two sections where the same type of traveler services are to be signed for each exit. The arrangement of the business signs on each section of the panel shall be in accordance with the requirements for a single- exit specific information panel. For double-exit interchanges, the travel distance shall be measured from the intersection of the main traveled way and the first exit traveled way. The specific information panel shall display the appropriate business sign or signs and directional information for each exit. The top section of this panel shall display the business signs for the first exit with the appropriate service type and the exit numbering. The lower section of this panel shall display the business signs for the second exit with the appropriate service type, same as the top section, and the exit numbering. Exit numbering shall be placed on the panels and shall consist of "Exit 44 A" or "Exit 44 B" with the appropriate number and letter. The number of business signs on this panel (total of both sections) shall be limited to six for "GAS," "FOOD," "LODGING", "CAMPING" or "ATTRACTION". If the "FOOD," "LODGING", "CAMPING" or "ATTRACTION" panel is 13-feet wide, the number of business signs on this panel shall be limited to four. The legends or symbols on the mainline signs shall be clearly legible at normal highway speeds (letter height and legend on a symbol shall be in proportion to the size of the symbol).
C. Commercial symbols or trademarks: Business signs composed of nationally, regionally, or locally known commercial symbols or trademarks for service stations, restaurants, motels and campgrounds shall be used when applicable. The brand or trademark identification symbol used on the business sign shall be reproduced with the colors and general shape consistent with customary use. Any messages, trademarks, or brand symbols which interfere with, imitate, or resemble any official warning or regulatory traffic sign, signal or device are prohibited.
[9/30/98; 18.21.3.11 NMAC - Rn, 18 NMAC 21.3.11, 1/14/2005]