12.2.5.14

Comparative claims: It is an unfair or deceptive trade practice to make an environmental marketing claim that includes a comparative statement unless:

1. A. the claim is presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception; and

2. B. the marketer is able to substantiate the comparison.

   [5/1/98; Recompiled 10/15/01]