1. (a) “Advertising” means the use by a utility of any media in order to transmit a message to the general public, or to such utility's consumers.
2. (b) “Controversial issue of public importance” means a case or controversy in which a utility is involved before a court, legislative body, or government agency, including the commission.
3. (c) “Electric Utility Integrated Distribution Planning” means, in the case of an electric utility, those standards set forth in RSA 378:38.
4. (d) “Institutional activity” means any act or practice conducted for the purpose of promoting the corporate image or goodwill of a particular utility or the utility industry in general.
5. (e) “Institutional advertising” means any advertising conducted for the purpose of promoting the corporate image or goodwill of a particular utility or the utility industry in general.
6. (f) “Political activity” means any act or practice conducted for the purpose of influencing public opinion with respect to legislative, administrative, or electoral matters or with respect to any controversial issue of public importance.
7. (g) “Political advertising” means any advertising conducted for the purpose of influencing public opinion with respect to legislative, administrative, or electoral matters, or with respect to any controversial issue of public importance.
8. (h) “Promotional activity” means any act or practice conducted for the purpose of encouraging any person to select or use a service or increase usage of the service of a utility, to select, purchase, install, or use any appliance or equipment designed to use such utility’s service, or to use any other particular service of the utility.
9. (i) “Promotional advertising” means any advertising conducted for the purpose of encouraging any person to select or use a service or increase usage of the service of a utility, to select, purchase, install, or use any appliance or equipment designed to use such utility's service or to use any other particular service of the utility.

Source. #2011, eff 5-4-82; ss by #2912, eff 11-26-84; ss by #4999, eff 11-26-90; ss by #6381, INTERIM, eff 11-27-96, EXPIRED: 3-27-97 New. #6605, eff 10-21-97 (formerly Puc 311); ss by #8448, eff 10-18-05; ss by #10603, eff 5-21-14; ss by #14106, eff 10-25-24, EXPIRES: 10-25-34 (formerly Puc 310.01) (see Revision Note at chapter heading for Puc 300)