A licensee shall:

1. (a) Submit only truthful and correct information in any application or other document filed with or statement made to the board;
2. (b) Inform the board of a principal business address to which all official board communications shall be directed, and also of all addresses where the licensee is practicing. Licensees shall notify the board of a business address establishment or change, or abandonment of a business address with 30 days of such establishment, change, or abandonment;

3. (c) Make available at the request of any patient a card which bears the following printed information:

   "Complaints concerning Optometrists shall be sent to the Office of Professional Licensure and Certification, 7 Eagle Square, Concord NH 03301”;

4. (d) Refrain from revealing information acquired in the course of treating a patient unless the patient consents to the release of the information or the release is ordered by a court or other official body with authority to acquire such information to the extent necessary to defend their license;
5. (e) Not terminate a doctor/patient relationship without 60 days’ notice, without making arrangements for referral, or when other circumstances exist which might be expected to jeopardize the health or welfare of the patient. However, a licensee shall have no obligation to accept a particular patient or to continue treating a particular patient when discontinuance would not jeopardize the patient's health or welfare;
6. (f) Accommodate patient requests for a consultation by another practitioner, even if the licensee does not believe such a consultation is necessary;
7. (g) Maintain honesty in all dealings with patients, and neither knowingly exaggerate nor minimize the gravity of the patient's condition or the chances of recovery;
8. (h) Provide each patient with the highest degree of skill and care of which the licensee is capable, and otherwise maintain the health and welfare of the patient as the paramount objective of their practice;
9. (i) Continually improve skills and knowledge in the field of optometry, keep current on new developments in the field, and offer the same quality of care to each patient the licensee treats, regardless of the level of remuneration the patient can provide;
10. (j) Report persons who practice optometry without a license or violate the laws or regulations pertaining to the practice of optometry in New Hampshire;
11. (k) Make no false statement concerning another optometrist's abilities or method of practice;
12. (l) Provide an itemized, clearly understandable statement of professional charges to all patients;
13. (m) Not charge or attempt to charge, through the submission of duplicate invoices or any other scheme or device, any amount in excess of the fee agreed to in advance with the patient for any professional service rendered to that patient;
14. (n) Not engage in bait and switch advertising;
15. (o) Not advertise any service as free unless the advertisement in question clearly reveals all services which will be or can be performed at the time of the anticipated office visit, and specifically states, as to each such service, whether it will be free, or, if not, the exact amount which shall be charged;
16. (p) Maintain complete and accurate clinical and business records pertaining to each patient seen for a minimum of 7 years following the last activity on the account;
17. (q) Within 10 business days, furnish complete and accurate copies of patient records, or in appropriate circumstances, original patient records, upon the patient's request;
18. (r) Provide a copy of a written prescription for replacement contact lenses to any patient who has met the requirements of RSA 327:25-a;
19. (s) Utilize pharmaceutical agents for diagnostic or treatment purposes only if the licensee has met the requirements of RSA 327:6-a;
20. (t) Utilize only those pharmaceutical agents permitted by RSA 327:1 or those agents authorized by RSA 327:6-a;
21. (u) Utilize pharmaceutical agents for the treatment of glaucoma provided that the licensee has met the requirements of RSA 327:6-c, I(b); and

22. (v) Comply with the following when describing the licensee’s optometric practice:

    1. (1) A licensee may designate themselves as an O.D., optometrist, or Doctor of Optometry, but shall not use the term “optometric physician”; and
    2. (2) If they so choose, designate themself as having membership, fellowship, or diplomat status from a nationally recognized certifying body.

Source. (See Revision Note at part heading for Opt 100) #5839, eff 6-17-94, EXPIRED: 6-17-00 New. #7370, INTERIM, eff 9-30-00, EXPIRED: 3-29-01 New. #7670, eff 4-4-02, EXPIRED: 4-4-10 New. #9756, eff 7-20-10; ss by #12383, eff 9-16-17; ss by #14260, eff 8-2-25, EXPIRES: 8-2-35 (formerly Opt 502) (See Chapter 500 Revision Note)