1. (a) No insurer, agent, broker or any such person shall make any statement in any form in any sales presentation or advertisement for a deposit term life insurance policy which:

   1. (1) Indicates or implies that the additional first year premium is or resembles a form of interest-bearing savings or investment;
   2. (2) Indicates or implies that the pure endowment benefit of any such policy is or resembles a return of the additional first year premium together with an accumulation of interest;
   3. (3) Describes the additional first year premium as a deposit; or
   4. (4) Depicts a deposit term policy as a low cost policy or as a policy that will enable the purchaser to save money unless actual premiums or cost indexes are shown or presented in conjunction with that statement.

2. (b) Any written material presented in conjunction with a sales presentation or proposal coupling a deposit term life insurance policy with any form of side investment, including but not limited to deferred annuity contract, retirement deposit fund rider, and mutual funds, and which shows figures illustrating the premiums payable, the cash values and the death benefits shall show the figures for the deposit term life

   insurance policy and the side investment in separate and distinct columns. Where the above figures are shown in separate and distinct columns, it shall be permissible to include columns combining these figures.

Source. #1900, eff 1-1-82; ss by #4287, eff 7-1-87; ss by #5657, eff 7-1-93; ss by #7015, INTERIM, eff 7-1-99, EXPIRED: 10-29-99 New. #7450, eff 2-16-01