- (a) All advertisements shall make the insurer’s identity clear. An advertisement shall not use a trade name, service mark, slogan, symbol or other device that could mislead or deceive as to the true identity of the insurer.
- (b) An advertisement that uses an address other than the insurer's home office shall properly identify such address as a district office, branch office, or other office. An advertisement that uses a designation such as "Disability Division" shall not give such designation greater prominence than the name of the insurer. An advertisement shall not use such a designation except in connection with any address other than the insurer’s actual office address.
- (c) No advertisement or sales solicitation material shall use any combination of words and/or physical materials that resemble combinations or words and/or physical materials used by agencies of the federal government or the state of New Hampshire, in any manner that might confuse and/or mislead prospective insureds to believe that the solicitation relates to an agency of the state or federal government.
Source. #9333, eff 12-5-08; ss by #11173, eff 12-5-16