1. (a) A licensee shall adhere to the code of ethics required as a condition of NCCAOM certification, pursuant to 328-G:9, II(b).

2. (b) A licensee shall also adhere to the following standards:

   1. (1) A licensee shall provide honest and accurate information in medical reports;
   2. (2) A licensee shall report evidence of professional misconduct on the part of another licensee, when that conduct poses a potential threat to life, health, or safety;

   3. (3) A licensee shall maintain sexual boundaries by:

      1. a. Refraining from any behavior that exploits the practitioner-patient relationship in a sexual way; and
      2. b. Avoiding any behavior that is sexual, seductive, suggestive, or sexually demeaning, or could be reasonably interpreted as such, even when initiated by or consented to by the patient; and

   4. (4) A licensee shall be truthful in publicly representing or advertising him or herself by avoiding the following:

      1. a. False, deceptive, or misleading statements;
      2. b. Unreasonable or exaggerated claims of success;
      3. c. Guarantees of success;
      4. d. Claims or implications of professional superiority or of training that cannot be substantiated;
      5. e. Unsubstantiated claims of expertise or certification of such in any specific areas of the scope of practice set forth in Acp 601.03; and
      6. f. Use of non-acupuncture graduate degrees in one’s title without specifying the field.

Source. #7081, eff 8-26-99; ss by #7872, eff 4-14-03; ss by #10004, INTERIM, eff 9-22-11, EXPIRED: 3-20-12 New. #10158, eff 6-27-12, EXPIRED: 6-27-22 New. #13516, eff 3-7-23