1. I. No pet insurer and/or producer shall market a wellness program as pet insurance.

2. II. If a wellness program is sold by a pet insurer and/or producer:

   1. (a) The purchase of the wellness program shall not be a requirement to the purchase of pet insurance.
   2. (b) The costs of the wellness program shall be separate and identifiable from any pet insurance policy sold by a pet insurer and/or producer.
   3. (c) The terms and conditions for the wellness program shall be separate from any pet insurance policy sold by a pet insurer and/or producer.
   4. (d) The products or coverages available through the wellness program shall not duplicate products or coverages available through the pet insurance policy.
   5. (e) The advertising of the wellness program shall not be misleading and shall be in accordance with this section.

   6. (f) A pet insurer and/or producer shall clearly disclose the following to consumers, printed in 12-point boldface type:

      1. (1) That wellness programs are not insurance.
      2. (2) The address and customer service telephone number of the pet insurer or producer or broker of record.
      3. (3) The department's mailing address, toll-free telephone number, and website address.
3. III. Coverages included in the pet insurance policy contract described as "wellness" benefits are insurance.

Source. 2023, 149:1, eff. Jan. 1, 2024.