1. The lottery shall arrange for a retailer to be provided with: a. Point-of-sale promotional material, including game brochure, promotional poster, and lottery signage; and b. Problem gambling helpline telephone number.

2. Advertising and promotional material provided by the lottery must: a. For a game brochure, indicate how a game is played, amount of prize offered, where and how a ticket may be bought, when a draw is held, odds on a game, and whether the grand prize is payable, at a player's option, on an annuitized basis or as a lump sum payment; and b. Present the lottery as a form of entertainment.

3. Advertising material may not: a. Present a game as an investment to achieve financial security; b. Target a specific ethnic, racial, or religious group of people;

c. Use the name, signature, or picture of a current elected or serving state official to promote a game. However, the name and picture of the attorney general may appear on the lottery's web site and in the lottery's newsletter;

d. Indicate that an individual has a better chance of winning by purchasing a ticket at a specific retailer's site;

e. Promise or imply that an individual will win or that an individual who does not play has lost anything, other than a chance to win. However, advertising may promote the opportunity available to win; or

f. Misrepresent a chance of winning a prize; or

g. Degrade an individual who does not buy a ticket.

History: Effective February 1, 2004; amended effective April 1, 2006; July 1, 2006; July 1, 2019.

General Authority: NDCC 53-12.1-13

Law Implemented: NDCC 53-12.1-02, 53-12.1-03, 53-12.1-13