It is a deceptive act or practice for a seller to make an introductory offer or to compare its current price for merchandise with the price at which the merchandise will be offered in the future, unless:

1. The future price takes effect within a reasonable time after the introductory offer or price comparison is published; and

2. The future price of the merchandise is, subsequent to the end of the introductory sale, properly established as the seller's regular and customary price.

History: Effective January 1, 1994.

General Authority: NDCC 51-12-09, 51-15-05, 54-12-17

Law Implemented: NDCC 51-12-09, 51-15-01, 51-15-02