1. (a) For purposes of G.S. 138A-31(b), the following definitions shall apply:

   1. (1) "Advertising" means a written or oral communication that is published, disseminated, circulated, or placed before the public for the purpose of attracting public attention to a product, business, or service. "Advertising" excludes a letter sent to an individual or business concerning the qualifications or characteristics of an individual or business and that is not otherwise publicly distributed.
   2. (2) "Nongovernmental advertising" means that the funding or resources used to produce and publicize the advertisement was not derived from the State, a political subdivision of the State, or the federal government.
2. (b) For purposes of G.S. 138A-31(b), an advertisement "advances the private interest" of a covered person or others when its primary purpose is to benefit a private, rather than a public, interest.

History Note: Authority G.S. 138A-10(a)(2); 138A-10(a)(10); 138A-31(b);
Eff. January 1, 2013.