It is unlawful for a person to bring a negligent marketing claim against a manufacturer or seller of firearms or ammunition unless all of the following conditions are met:

1. (1) the marketing practice directly targeted individuals who are legally prohibited from owning firearms;
2. (2) the marketing practice encouraged or facilitated the unlawful use of firearms;
3. (3) there is a direct and substantial causal link between the marketing practice and the harm suffered by the plaintiff; and
4. (4) the marketing practice violated a state or federal statute explicitly regulating the sale or marketing of firearms or ammunition in a manner that constitutes a willful and knowing violation of the law.

History: En. Sec. 4, Ch. 727, L. 2025.