PURPOSE: This rule effectuates and aids in the interpretation of section 385.208, RSMo, regarding the registration of motor vehicle extended service contract providers and producers in this state.

1. (1) If a provider, administrator, producer, business entity producer, or other person applying for registration currently uses language prohibited by section 385.208.1(1), RSMo, in its name, it shall be permissible for the entity to register a fictitious name or “doing business as” (DBA) name that does not include the prohibited language for the purposes of doing business in the State of Missouri. The registration of such fictitious name or DBA name shall satisfy the requirements of section 385.208.1(1), RSMo.
2. (2) Upon registration of such fictitious name or DBA name, the provider, administrator, producer, business entity producer, or person shall use only the fictitious name or DBA name in any marketing materials intended for use in the state of Missouri.

AUTHORITY: sections 374.045 and 385.208, RSMo 2016.* Original rule filed Dec. 15, 2026, effective June 30, 2026. *Original authority: 374.045, RSMo 1967, amended 1993, 1995, 2008, and 385.208, RSMo 2007, amended 2011.