1. 1. Advertising outside of licensed premises A person, except wholesale licensees and certificate of approval holders, may not advertise or permit to be advertised, by more than 5 signs, on the outside of any licensed premises, or on any building, ground or premises under that person's control and contiguous or adjacent to the licensed premises:

   1. A. The fact that the licensee has liquor or any brand of liquor for sale;

      [PL 1987, c. 45, Pt. A, §4 (NEW).]

   2. B. The price at which liquor is sold by the licensee; or

      [PL 1987, c. 45, Pt. A, §4 (NEW).]

   3. C. Any other advertisement that indicates any reference to liquor other than the name of the licensed premises, an image accompanying the name of the licensed premises or a brand name or image appearing on a patio umbrella in an outside seating area of the licensed premises.

      [PL 2019, c. 404, §15 (AMD).]

   [PL 2025, c. 230, Pt. D, §1 (AMD).]

2. 2. Advertising inside of licensed premises

   [PL 2025, c. 230, Pt. D, §2 (RP).]

3. 3. Exception Subsection 1 does not prohibit the display of signs advertising sponsorship of specific sporting events and cultural events or sponsorship of a transportation system for transporting the public as long as the signs are not displayed on a licensed establishment as defined in section 2, subsection 15. Signs on a licensed establishment advertising sponsorship may be displayed with prior bureau approval. The bureau shall adopt rules implementing this subsection.

   The bureau shall adopt rules implementing this subsection.

   [PL 1993, c. 730, §32 (NEW).]

PL 1987, c. 45, §A4 (NEW). PL 1987, c. 342, §46 (AMD). PL 1993, c. 730, §32 (AMD). PL 1997, c. 373, §69 (AMD). PL 2013, c. 207, §1 (AMD). PL 2019, c. 404, §15 (AMD). PL 2025, c. 230, Pt. D, §§1, 2 (AMD).