Every insurer, health care service plan or other entity marketing nursing home care, home health care or long-term care insurance coverage in this State, directly or through its producers, shall:

1. 1. Policy comparison Establish marketing procedures to ensure that any comparison of policies by its agents or other producers is fair and accurate;

   [PL 1991, c. 200, Pt. C, §3 (NEW).]

2. 2. Excessive insurance Establish marketing procedures to ensure that excessive insurance is not sold or issued. The procedures must include a specific standard for persons covered by Medicaid;

   [PL 1991, c. 200, Pt. C, §3 (NEW).]

3. 3. Replacement policy Establish marketing procedures that set forth a mechanism or formula for determining whether a replacement policy or certificate contains benefits clearly and substantially greater than the benefits under the replaced policy; and

   [PL 1991, c. 200, Pt. C, §3 (NEW).]

4. 4. Compliance procedures Establish auditable procedures for verifying compliance with the standards set out in this section.

   [PL 1991, c. 200, Pt. C, §3 (NEW).]

PL 1991, c. 200, §C3 (NEW). PL 1997, c. 604, §D7 (AMD).