Me. Rev. Stat. tit. 20-A, § 12972 (2025)
1. Actions by colleges or universities A college or university may not: For the purposes of this subsection, a college or university determines what behavior constitutes official team activities at that college or university.
A. Adopt or enforce a policy, requirement, standard or limitation that prohibits or otherwise prevents a student athlete who is participating in an intercollegiate athletic program at the college or university from:
(2) Obtaining professional representation, including representation by an attorney, for contracts or other legal matters relating to the use of the student athlete's name, image or likeness;
[PL 2021, c. 544, §1 (NEW).]
B. Disqualify a student athlete who is participating in an intercollegiate athletic program at a college or university from receiving a full scholarship based on athletics awarded by the college or university because the student athlete: For purposes of this paragraph, "full scholarship" means a scholarship that covers the full cost of attendance at that college or university, including but not limited to tuition, room and board; or
For purposes of this paragraph, "full scholarship" means a scholarship that covers the full cost of attendance at that college or university, including but not limited to tuition, room and board; or
[PL 2021, c. 544, §1 (NEW).]
C. Prescribe a team contract for an intercollegiate athletic program that prohibits or otherwise prevents a student athlete from using the student athlete's name, image or likeness for a commercial purpose when the student athlete is not engaged in official team activities.
[PL 2021, c. 544, §1 (NEW).]
For the purposes of this subsection, a college or university determines what behavior constitutes official team activities at that college or university.
[PL 2021, c. 544, §1 (NEW).]
2. Construction This section may not be construed to limit a college or university from adopting or enforcing a policy, requirement, standard or limitation that establishes conditions by which a student athlete may monetize the student athlete's name, image or likeness, including a policy, requirement, standard or limitation that prohibits a student athlete's use of a college or university trademark, logo or facility or prohibits a student athlete's use of the student athlete's name, image or likeness in a manner that is inconsistent with a college or university code of conduct or other college or university policy.
[PL 2021, c. 544, §1 (NEW).]
PL 2021, c. 544, §1 (NEW).