Me. Rev. Stat. tit. 10, § 1250-P (2025)
1. Definitions As used in this chapter, unless the context otherwise indicates, the following terms have the following meanings.
A. "Mandatory fee" means a fee or charge required as part of an advertised price, including, but not limited to, a resort fee, service charge or convenience fee. "Mandatory fee" does not include:
(3) Amounts charged for ancillary goods or services offered to a consumer as part of the same transaction.
[PL 2025, c. 311, §1 (NEW).]
B. "Short-term lodging" means an accommodation for transient occupancy in a hotel, motel, vacation rental or similar establishment, typically for under 30 days.
[PL 2025, c. 311, §1 (NEW).]
C. "Ticket" has the same meaning as in Title 8, section 1301, subsection 1, paragraph C.
[PL 2025, c. 311, §1 (NEW).]
[PL 2025, c. 311, §1 (NEW).]
2. Total price disclosure A person advertising or offering for rent or renting a short-term lodging or a person advertising or offering for sale or selling a ticket: The requirements of this subsection do not apply to a provider of short-term lodging or a person advertising or offering for sale or selling a ticket that complies with the provisions of 16 Code of Federal Regulations, Part 464.
A. Shall clearly and conspicuously disclose the total price of the short-term lodging or ticket, including any mandatory fee, whenever the price is advertised or displayed;
[PL 2025, c. 311, §1 (NEW).]
B. Shall display the total price of the short-term lodging or ticket more prominently than other pricing information in all advertisements, offers or displays; and
[PL 2025, c. 311, §1 (NEW).]
C. May not misrepresent any fee or charge associated with a short-term lodging or ticket in any advertisement, offer or display.
[PL 2025, c. 311, §1 (NEW).]
The requirements of this subsection do not apply to a provider of short-term lodging or a person advertising or offering for sale or selling a ticket that complies with the provisions of 16 Code of Federal Regulations, Part 464.
[PL 2025, c. 311, §1 (NEW).]
3. Enforcement The Attorney General shall enforce this section.
[PL 2025, c. 311, §1 (NEW).]
4. Violation A person that violates this section commits an unfair and deceptive act and a violation of Title 5, chapter 10.
[PL 2025, c. 311, §1 (NEW).]
PL 2025, c. 311, §1 (NEW).