1. A. Advertising shall be truthful and may not be misleading in fact or implication.

2. B. Advertising may not use words or phrases whose:

   1. (1) Meaning is unclear or ambiguous; or
   2. (2) Understanding depends upon familiarity with technical terminology.
3. C. Advertising may not include words, phrases, or illustrations that are used in a manner which misleads or has the capacity or tendency to deceive or mislead.
4. D. All advertising shall contain the name and address of the HMO as filed with the Commissioner.

Authority: Health-General Article, Title 19, Subtitle 7; Insurance Article, §§2-109 and 15-122; Annotated Code of Maryland

Effective date: October 1, 1977 (4:18 Md. R. 1426)

Regulation .01 amended effective April 1, 1991 (18:6 Md. R. 684)

Regulation .02 amended effective April 1, 1991 (18:6 Md. R. 684)

Regulation .04 amended effective April 1, 1991 (18:6 Md. R. 684)

Chapter recodified from COMAR 09.30.55 to COMAR 31.12.02 effective September 7, 1998 (25:18 Md. R. 1439)

Regulation .04H amended effective January 9, 2000 (26:27 Md. R. 2018)

Chapter revised effective October 10, 2005 (32:10 Md. R. 1657)

Regulation .07B amended effective May 17, 2010 (37:10 Md. R. 724)