An advertisement may not contain statements that:
- A. Contain a misrepresentation of facts or do not reasonably identify the practice as chiropractic;
- B. Are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;
- C. Intend to, or are likely to, create false or unjustified expectations of favorable results;
- D. Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all variables and other relevant factors;
- E. Convey the impression that the chiropractor could influence improperly any public body, official, corporation, or any person on behalf of a patient;
- F. Contain representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or to be deceived;
- G. Contain representations that the chiropractor is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States;
- H. Contain representations regarding the use of any equipment, treatment, or procedure not within the accepted, prudent practice of chiropractic; or
- I. Promise payment, compensation, prizes, or remuneration of any intrinsic value.
Authority: Health Occupations Article, §3-401, Annotated Code of Maryland
Effective date: October 24, 1983 (10:21 Md. R. 1902)
Chapter revised effective August 6, 2001 (28:15 Md. R. 1398)
Regulation .02C adopted effective January 6, 2014 (40:26 Md. R. 2164)
Regulation .03 amended effective October 22, 2007 (34:21 Md. R. 1915)
Regulation .03J adopted effective June 13, 2011 (38:12 Md. R. 705)
Subtitle and Chapter name amended to be, Board of Chiropractic Examiners, Advertising, effective January 2, 2017 (43:26 Md. R. 1446)
Regulation .01 amended effective January 2, 2017 (43:26 Md. R. 1446)
Regulation .02C repealed effective January 2, 2017 (43:26 Md. R. 1446)
Regulation .03J repealed effective January 2, 2017 (43:26 Md. R. 1446)