- A. A podiatrist may advertise the services offered by the podiatrist subject to the provisions of this regulation.
B. Advertisements. Subject to Regulation .04 of this chapter, a podiatrist may:
- (1) Place advertisements in any form of print or electronic media; or
(2) Refer to himself or herself as a:
- (a) “Podiatrist”;
- (b) “Foot and ankle specialist”; or
- (c) “Foot and ankle surgeon”.
C. An advertisement may not include statements:
- (1) Containing misrepresentation of facts;
- (2) Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;
- (3) Likely to create false or unjustified expectations of favorable results;
- (4) Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;
- (5) Conveying the impression that the podiatrist could influence improperly a public body, official, corporation, or a person on behalf of a patient;
- (6) Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived; or
- (7) Containing representations that the podiatrist is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States.
- D. A podiatrist shall be accountable under this regulation if the podiatrist uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.
Authority: Health Occupations Article, §§16-205(a)(1) and 16-311(a)(20), Annotated Code of Maryland
Effective date: April 4, 1988 (15:7 Md. R. 849)
Regulation .02B amended effective March 5, 1990 (17:4 Md. R. 497)
Regulation .03B, C amended effective July 2, 2018 (45:13 Md. R. 668)
Regulation .03C amended effective March 5, 1990 (17:4 Md. R. 497)
Regulation .05 recodified to .06 and new Regulation .05 adopted effective October 12, 1992 (19:20 Md. R. 1815)