1. A. A licensee may advertise services subject to the provisions of this regulation.

2. B. A licensee may not use statements in an advertisement that:

   1. (1) Contain a misrepresentation of facts;
   2. (2) Are likely to mislead or deceive because, in context, the statement makes only a partial disclosure of relevant facts;
   3. (3) Intend to or are likely to create a false or unjustified expectation of a favorable result;
   4. (4) Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;
   5. (5) Convey the impression that the licensee could improperly influence a public body, official, corporation, or a person on behalf of a patient;
   6. (6) Contain a representation that the licensee is willing to perform a procedure which is illegal; or
   7. (7) Contain a representation or implication that, in reasonable probability, can be expected to cause an ordinarily prudent person to misunderstand or be deceived.
3. C. A licensee is accountable under this regulation if the licensee uses an agent, partnership, professional association, or health maintenance organization to implement an action prohibited by this regulation.

Authority: Health Occupations Article, §§1A-205 and 1A-206, Annotated Code of Maryland

Effective date: October 18, 1999 (26:21 Md. R. 1630)

Regulation .03C amended effective October 1, 2001 (28:19 Md. R. 1685); February 16, 2026 (53:3 Md. R. 122)

Regulation .06G, H adopted effective April 11, 2005 (32:7 Md. R. 681); February 16, 2026 (53:3 Md. R. 122)