Md. Code Ann., Com. Law § 11-704
(2) The extent to which the advertisement fails to reveal a fact which, in light of any representation made, is material with respect to the advertised commodity or service under conditions which are:
To determine if an advertisement is misleading, the following, in addition to any other appropriate considerations, shall be considered:
Added by Acts 1975, c. 49, § 3, eff. July 1, 1975.
Formerly Art. 27, § 195A.