Mass. Gen. Laws ch. 167B, § 20
(a) Except as otherwise provided by this section and section nineteen, any person who fails to comply with any provision of this chapter with respect to any consumer, except for an error resolved in accordance with section seventeen, is liable to such consumer in an amount equal to the sum of:
(2)
(b) In determining the amount of liability in any action under subsection (a), the court shall consider, among other relevant factors:
(d) No provision of this section or section twenty-one imposing any liability shall apply to: