Mass. Gen. Laws ch. 93, § 92 – Advertisement for consumer lease; statement regarding payment

(a) If an advertisement for a consumer lease states the amount of any payment or states that any or no initial payment is required, the advertisement shall also clearly and conspicuously state the following items, as applicable:
(i) that the transaction advertised is a lease or rental-purchase agreement;
(ii) the total of initial payments required at or before execution of the lease or delivery of the property, whichever is later;
(iii) that a security deposit is required, if applicable; and
(iv) the number, amounts and timing of scheduled payments.
(b) If an advertisement for a consumer lease refers to or states the amount of any payment and that the lessee has the right to acquire ownership of any particular item, the advertisement shall further clearly and conspicuously state the following items, as applicable:
1. (1) the total of payments necessary to acquire ownership if ownership is acquired through the accumulation of periodic payments; and
2. (2) that the consumer acquires no ownership rights if the total amount necessary to acquire ownership is not paid or the option to purchase is not exercised by payment of the purchase price.
(c) Any owner or the agents or employees of any owner of any medium in which an advertisement appears or through which it is disseminated shall not be liable under this section.